Customer & Consumer Stories | Page 2 of 4 | JBS USA | Sustainability Report

New Innovation

Pilgrim’s Moy Park

Pilgrim’s Moy Park launched a number of innovative products in 2018. Some examples include gluten-free breaded chicken, drum fillets and vegetarian goujons. The gluten-free products meet increasing consumer demand for healthier options, the drum fillets recognize increased demand for more convenient meal solutions, and the vegetarian goujons further expand our position as a diverse foodservice…

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Connecting with Consumers

JBS Australia Primo Foods

In 2018, Primo Foods identified consumer-oriented drivers to unlock additional category growth. Primo’s mission is to encourage consumers and shoppers to more confidently interact with and purchase sliced meats, bacon and other smallgood segments, and as such, innovation is a critically important element of successfully executing this mission. The Primo innovation team was able to…

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Improving Quality and Consistency

JBS USA Pork

In our Beardstown and Ottumwa pork production facilities, X-ray technology was added to the trim blending process to enhance consistent lean point formulation and assist with foreign object detection in 2018. Additionally, X-ray technology was also added to the Bacon department in Ottumwa to enhance inspection.

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2018 National Quality Award TIF

Pilgrim’s Mexico

In 2018, the Pilgrim’s Mexico team won the National Quality Award TIF. This recognition is given by the National Association of Establishments TIF, AC, ANETIF, to companies with the best practices in food safety, business management and competitiveness, for the benefit of public health and the creation of value for consumers.

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Increasing Product Offerings

Pilgrim’s Mexico

Last year, the Pilgrim’s Mexico team focused on increasing the diversity of their product offerings through product lines like Selecto, which is antibiotic-free, vegetarian fed and has the BPP (Good Livestock Practices) distinction, making Selecto unique in the Mexican market.

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Increasing Brand Awareness

Pilgrim’s Mexico

In 2018, the Pilgrim’s Mexico team launched a 360° advertising campaign in traditional and digital media to increase brand awareness and communicate the attributes of products in a creative way.

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Growing in Prepared Foods

Pilgrim’s Mexico

Last year, the Pilgrim’s Mexico Prepared Foods business enjoyed outstanding growth of 35 percent in volume and 44 percent in revenue. This was driven by a strategic focus on innovation launching more than 25 new products to retail partners through the Del Día brand and Pilgrim’s brands, which grew 10 percent and 50 percent, respectively.…

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2018 McDonald’s Best Supplier

Pilgrim’s Mexico

McDonald’s awarded the Pilgrim’s Mexico team as the 2018 Best Supplier in Mexico. This distinction was granted for excellence in product quality, results and committing to continuous improvement.

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Increasing Production Capacity

Pilgrim’s Moy Park

In 2018, the Pilgrim’s Moy Park team increased its production capacity to 6 million birds per week, driving the company’s share of total U.K. processing to 28.7 percent, compared to 27.6 percent in 2017.

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A Market Leader

Pilgrim’s Moy Park

Pilgrim’s Moy Park is a market leader in a number of added value categories in the U.K, including Primary Added Value (36.4 percent share), Fresh Coated (49.4 percent share) and Ready To Eat (36.9 percent share). Pilgrim’s Moy Park has driven its market-leading positions within these categories by developing capacity, expertise and the latest production technology.…

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